Lolita- a branch off of that of Visual Kei and closely related to Oshare Kei and Decora. It’s most often referred to as a “cute form of Goth”, and sometimes even Goth Punk.
There are a few different sub-genres under Lolita. They are Sweet Lolita, Goth Lolita, Classic Lolita, Punk Lolita, Elegant Goth Lolita, and Classic Goth Lolita. In each, the term “Loli” is often used to shorten the name, such as GothLoli.
The Lolita fashion branch is based on Victorian Era clothing- which consists of lace, ribbons, and a “cupcake” shaped dress that is achieved by layers of petticoats. It was only until some time ago that the Loli fashion statement began to change, and objects such as headsets, stockings, platform shoes or boots, and parasols were accepted with open arms, which also contributes to the multiple categories.
Sweet Loli. Also known as Amor Loli focuses strongly on the Victoria and Edwardian Era and uses basic Loli designs with lighter colors and more childlike motifs. Colors such as pink, fresh pink, light or normal red, and pastels are used in makeup. The outfits consist of animals, lace, ribbons, fruit, flowers, and also pastel colors. Jewelry often helps aid in the fantasy theme.
Goth Loli. The colors in Goth Lolita are darker and mostly consists of dark red and blacks. Black makeup such as eyeliner is often applied to form a certain defined look.
Elegant Goth Loli. This is a substyle of Goth Lolita and is influenced by the Steampunk fashion.
Classic Loli. It’s a more mature style of Lolita, and is a mix between Sweet Loli and Goth Loli- it isn’t too sweet or dark, and tends to focus on the Victorian style. Shoes and clothes are more functional, and the jewelry often contains very intricate designs and is less whimsical.
Punk Loli. Here, punk fashion elements are added to normal Loli and Goth Loli. Animals may be seen, as well as numerous buckles and straps, pins, ties, and other accessories.
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